Building Professional Community
Organization — Royal Architectural Institute of Canada (RAIC)
Context & Risk — Absence of recurring engagement and learning opportunities resulted in inconsistent organizational connection and fragmented professional dialogue.
Solution — Transformation of the Canadian Handbook of Practice for Architects (CHOP) into a weekly webinar series, CHOP CHAT, establishing consistent member engagement and ongoing professional dialogue.
Outcome — Established infrastructure for ongoing professional networks.
Sustained professional dialogue grounded in shared standards and real-world practice
Reconnected members to the organization through predictable, high-value touchpoints
Created a scalable, low-risk model for ongoing national engagement.
