From Standards to Shared Practice: CHOP CHAT
Organization — Royal Architectural Institute of Canada (RAIC)
Context & Risk — The absence of recurring member engagement and learning opportunities left connections to the organization and professional dialogue inconsistent and sporadic.
Solution — Transformed the Canadian Handbook of Practice for Architects (CHOP) into a series of weekly webinars — CHOP CHAT — fostering sustained, ongoing engagement.
Outcome — Established a durable engagement infrastructure that strengthened professional networks, reinforced shared practice standards, and positioned the RAIC as a consistent, trusted convenor of the profession.
Built continuity through weekly participation, fostering mutual recognition among members;
Enabled sustained professional dialogue grounded in shared standards and real-world practice;
Reconnected members to the organization through predictable, high-value touchpoints;
Created a scalable, low-risk model for ongoing national engagement.
