Crisis Management: Response to COVID19
Organization — Ontario Association of Architects (OAA)
Context & Risk — COVID-19 shutdown forced the cancellation of OAA Annual Conference, removing a key opportunity for 5,000 members to fulfill mandatory Continuing Education requirements.
Solution — Converted 53 conference sessions into online webinars in six weeks, laying the foundation for the OAA’s first scalable digital learning framework.
Outcome — Establishment of a new educational initiative with long-lasting strategic value:
OAA Continuing Education Webinar Series is the second most-visited page on the OAA website;
Built the OAA’s most successful educational product - 5,400 enrollments annually;
Sustained strong performance, currently generating $142K in annual revenue.
